Gaming Business Good or Bad?

derpmaster

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Jan 14, 2013
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Hey guys im looking for some input on a business idea ive been fiddling with and i thought my favorite forum would be a good place to present it. Recently i have been in the process of starting a business where in Gamers of all kinds could come to hang out and use systems to game with their friends in a comfortable location with good food, fast internet, and almost any kind of game you can think of. It will have PC, Xbox, Playstation, Wii, and a few old school systems for you nostalgic gamers, as well as some arcade machines.

The usage would be based on a card/ credit system like Dave in Busters, with a very sensible time per points ratio to make it very affordable and the games you can get for free. Memberships would a lot customers with a certain amount of credits a day and meal discount, as well as many other perks to be decided on later. Other than memberships we would offer a pay as you go systems still using the card/credit system but customers would purchase points to us the systems longer, and not receive the perks of the memberships. Memberships would have several different levels that customers could purchase form a cheap casual membership all the way to hard core membership that would allow full facility usage and unlimited time on any of the systems as well as access to the servers will will be hosting for many popular games, free food passes, and discounts on all products sold in the store.

At this place we would host tournaments for different games each month and offer cash or material prizes to the winners. Also this business will offer a store to buy gaming peripherals and we would build custom PC for those interested or at least help in the design and any modifications the customer would like. I plan to include a tech service center that would be free, within reason, to members. As a added perk to this business, some part time jobs would be offered to the locals, so that teens or young adults looking to have a fun job and learn about gaming/tech industry could work in a safe and vibrant environmental.

The main focus of this business is on the causal gamer who wants to hang out with other gamers in a comfortable clean place, that's not in their parents basement, so no more disturbing parents with youngsters loud habits.

Another service we would offer is partial rental of the facility to parents wanting to give their kids the coolest birthday partly imaginable! Kids could come and hang out all day and play games and eat till their chubby hearts are content.

Our computer set ups would be the latest brand name custom set ups, built on site with the lasted and greatest parts on the market from all the top brands. Hopefully we would be able to score some corporate sponsorship on this and get them to sell or donate their new stuff to us to use to show off the power they can provide.


Well this is the basics of the business what do you the community of gamers, and tech heads think of it?
 
I've done it and left it twice and watched 4 or 5 other business do it and fail badly to the point of having their stores seized by creditors and all their items auctioned off.

1. Stealing is a problem. You can try your best to tie/secure things down, but people will steal regardless. Even stupid things like a mouse or headset and it add's up.

2. You become a glorified babysitter service for cheaper than any babysitter would even charge. What are you thinking of charging? Can't be more than $5 an hour and probably in the 2-3$ range. If you spend say $1000 per PC and maybe $500 on a console, flatscreen, controllers (and more controllers as they get broken a lot and fast and that add's up at $50 each). Then $50 a game for each system. How many hours do you need to rent each system to recoup the price?

3. You are going to need a fairly big rental space, which costs. Extremely fast and unlimited business class internet that doesn't go down and that really costs.

4. Even with the best attempts, they will download porn on the PC's, get them infected with viruses, be swearing in online games and just be vulgar little ingrates.

5. The tourney idea sounds great in theory. The problem any true hardcore PC gamer is going to play at home, on their system, with their $90 gaming mouse and their tweaked OC'd PC with their clan and has no need for a place like this.

6. With all the PC's and consoles and sweaty turds in there, you need AC and lots of power and commercial power costs big time.

7. In places like Asia or India, etc, big gaming internet cafe's work good, people can't afford systems at home. In North America, kids out there have better cell phones than I do. They have multiple consoles at home. Any serious PC gamer is going to have their own hardcore gaming PC rig setup and customized and tweaked for them and not want to go pay somewhere to use a community PC.

8. You spend half your time switching games all the time for kids as you don't want to give them discs, so you need to keep track of what games are out and in and switch them all the time.

Let's say you live in a normal NA city and want to get a decent sized space, maybe $1500 a month, probably more for commercial space in a commercial district. $500 a month for decent net. $500 a month for hydro, water. Say you have two staff, yourself and someone else that you pay $10/hour to start with for basic wages, probably 7 days a week as you want to give weekends the chance to be open and get the out-of-school crowd, 10 hours a day, 70 hours a week. That's $1400 a week, $5600 in wages a month. Advertising, phone line, web hosting, other misc expenses, lets say $400 a month. That's $7500 a month to run. You have lets say 10 pc's and 20 consoles. That's $20,000 in equipment you have to pay of or recoop your money on and that's without any games.

So 30 systems rented at an average of say 3 hours per day for all 30 systems, is 90 rented hours per day, times $3 an hour, $270 a day, times 30 days is $8100, basically just breaking even. Putting the extra $600 a month ($8100-7500) toward the $20,000 in equipment and say minimum $5000 in game, so $25,000 initial investment, is 41 months or almost 4 years before the systems are paid off. That doesn't including buying new games all the time, replacing broken systems and equipment, compensation for stealing, etc.

Sounds great in theory, everyone wants to run a game store. Twice, I've tried in different cities and given up as it's not financially viable.
 

derpmaster

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Jan 14, 2013
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I already own a 6000 square foot open concept warehouse in the middle of a high end city. The little bugers messing up stuff was solved with a very clever network system a friend of mine designed, the systems are all to be located behind acrylic protection windows and the mouses and peripherals will have a alarmed detach system in place( basically someone pulls it out and buzzer goes off). Xbox and PS and Wii are all in a clever disk changer. You select the game on a small touch screen and a switcher presses the eject button and takes the disk out and puts the new one in. There is a age limit required to stay there on your own we are thinking about 14, that eliminated the babysitters problem and the per/hour rate is about 7 per hour pay as you go or we offer memberships that allow from 5 hours a day with food discounts and so forth to a unlimited pass that allows for free food and drinks and computer/system usage.

Tournaments have the same age limit so no squalling little kids are running around ruining everything. Oh and we are thinking of including a Cards store and playing area for those Magic and You Gi Oh Lovers, this will be run by a friend of mine in need of a job to support his magic obsession.

We already have talked to most component providers and have all the PC systems priced at 47% off so about 34,000$ consoles are another 12,000$. internet and utilities already being paid for. With all in all investment about 250,000 to kick the buisness off and 36,000 per year to keep it running. We would only hire 1 maybe 2 people on part time basis. Everything is paid off already due to the owner of the company being a child of a multi-billionaire aka this place wouldn't really need a profit its just a (non profit break even hang out for youths help keep them out of trouble and be fat lazy nerds).

Personally I will just spend Part time managing this and setting it up I have a job in Game programming and I'm very satisfied with my job, and I have a lot of spare time, this will just be a little side income with one of my favorite hobbies.
 

derpmaster

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Jan 14, 2013
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10,630
Well the owner is going to have a cafe in the front of the business so i guess so. There is going to be a stage for the tournament stuff. Its all relative to what the customers want.