Any LGA1155 motherboard would work for your processor, and very few are going to be close to $200.
Z77 is the chipset you want to overclock your i7. If you aren't interested in overclocking, the H77 is the better (and cheaper) option.
Will you be using dual graphic card configuration (SLI or Crossfire )? Because the higher end motherboards tend to be designed for multiple GPU's, and if you aren't using multiple GPU's you are paying for performance you will never use.
Beyond that, same chipsets will pretty much give you the same performance. Asrock, MSI, Gigabyte, and Asus are all reliable brands. Intel brand motherboard's are considered the most stable for longer use, but most gaming enthusiasts dislike them for the lack of bonuses and the resistance to overclocking.