Just out of curiosity, i configured a pc, as i would spec it, closest to $2000. Then i configured one that was as close as i could get it on Origin PC's website, and the price difference was $652 and change. Obviously, that difference is going to fluctuate with which components you choose, but... I only have prices for Ivy Bridge components, seeing that Haswell isn't released yet. I would think prices would be similar. If you have the know-how (it really doesn't take that much), or a friend who can help, build it yourself. The finished product is something you can be proud of for a long time!