Also supposedly a $650 launch price. Smells like a rip off, depending on how you look at it. Near Titan performance for 2/3 the price, but not that much faster than 7970 for way more money. Then again, it should overclock a bit better than the Titan, seeing as the two share the same max TDP, the Titan will run into its cap faster.
People keep crying "rip off" for cards like the Titan, but the high-end has never been about value. People will pay for the best.
NVidia has sold every Titan they've made. They would be FOOLISH to drop the price.
Saying the Titan and other similar cards are a "rip-off" is like saying a Ferrari is a rip-off. No, it's not. You're just not the target consumer.