EVGA GTX 770 vs MSI GTX 770 Lightning
Maybe even Gigabyte GTX 770
The gigabyte model looks very good. The EVGA looks very good. The lighting looks very good.
That being said there is a very complex method in which you can use to decide which is best for you.
1) grab a 6-sided die
2) roll the the die
3) if it lands 1-2 buy the gigabyte
4) if it lands 3-4 buy the evga
5) if it lands 5-6 buy the msi
But in all honesty (im a penny pincher) pick which costs least. They are all some BAD cards!!! (Bad being a good thing of course!!)
Actually, with Turbo Boost 2.0, the best card with the highest performance is the one that maintains the lowest operating temperatures. The Lightning with the Twin Frozr IV cooler is king in that department, along with Gigabyte and Asus. It also comes with the highest factory overclock, along with the Palit Jetstream and Zotac AMP!.
Only the Lightning combines the coolest temperatures with the highest factory overclock. I'd still go for the Gigabyte, though.