You want to determine how much DRAM you want, then determine a budget, also what are you going to do besides gaming....if gaming is about it, unless you play specific memory centric games then 1600 is generally fine and 1866 is becoming entry level. Even for a gaming system I'd suggest 8GB, a few games benefit from that much and more and more will. Once you've determined the above you'll want the best combo of high freq and low latency that falls into your parameters i.e if seeing 1600/7 1866/8 2133/9 then other than bandwidth the performance of these 3 increases slightly with each step up in the freq. In another scenario, if you follow the earlier advive of preferably a 9 CL and you look and find that as an entry of 1600/9 1866/10 and 2133/11 (one step up on both freq and CL then again those three are the same as the other sets each 1 going up slightly better than the previous, so if 1866/10 falls into your staircase and you can find 1866/9 or 1866/8 then much, much better...when I get with clients I use the steps I first listed. From the 2133/9 it continues with 2400/10, 2666/11, and at 2800-3000 CL12....these steps are also appropriate as a basic OC guide for DRAM if you think you might want to OC in the future.
If you multi-task (run multiple apps/windows at the same time or work with video, images, CAD< GIS< anything with big data sets the faster the DRAM the more performance you will see