Intel partner yes use to be associated with AMD also, but haven't seen a thing from them in years that made it worthwhile to keep around them, the 8350 is on a par with the 2500K which is 2 generations behind Intels current offerings, and is still except for a few limited in DRAM capabilities. It is fantastic in video rendering - so it's a good buy, great buy!!! if that's all you do, which isn't applicable to most people.
As far as futureproofing, I fully agree there is no such thing, but it's what people want and is sort of applicable here...I got an 8150 when they were released - no contest the 2500K was better all around. When the 8350 came out, I matched it to my 3570K, again no contest (except the video rendering, for a lower end CPU, it gave a run to the 2600K and 3770K till either of those was OCed...then for fun took the 2500K back up to 4.8GHz, clocked the 8350 to 4.8 and even the old, old (tech wise for Intel) walked away from the 8350. No contest. And if AMD past performance is any indication, their next line should about par up with the 3570K, be behind the 4670K and will shortly thereafter be facing the Broadwell CPUs which will be even more powerful, It's a vicious cycle, and I for one am hoping it will change, I'd love to see AMD come out with a CPU that could challenge Intel, it would provide a push to Intel to get their newer tech out sooner, Broadwell is all but ready to go Skylake is there, Skymont on the books, etc