Since that motherboard will support both sandy bridge and ivy bridge processors, your PCIe data rates will depend on your processor's integrated PCIe controller. If you're running a sandy bridge processor (ie i7-2600K), you'll get PCIe 2.0. If you run ivy bridge (ie i5-3570K), you'll get PCIe 3.0 bandwidth.
The motherboard is equipped to support either, but looks like it was produced prior to the release of the ivy bridge processors. This is apparent when you look at the caption under the 22nm cpu image where it says "coming in the future".
It looks like a BIOS update is required for this.