The MSI is usually aggressively priced, has a great cooler and typically uses a non-reference PCB/VRM for better overclocking. Gigabyte (Windforce) and Asus (DCII) do the same. EVGA on the other hand has skimped a bit compared to the others in this respect with the SC series.
So ultimately, there is particularly outstanding feature on the MSI edition that is worth me paying another £10 for?
I will give it points for having an awesome name