I was browsing around toms today and it seemed almost every page I went to I had to click away a pop up's for the GTX-760. So many times it actually became quite obnoxious. Come to think this is the way it is every time Nvidia or intel launch new products. Everywhere you look is an ad or an article in total favor of the new products... I am not brand loyal, I buy based on what best suits my needs not the color of the box. That being said I must say it doesn't really seem that AMD receives the same fanfare from toms. There is no plague of ad's, the reviews while far fewer in number also seem to be generally less enthusiastic about the pro's and more criticizing of trivial little things like a noisy cooler or it draws 30 more watts. It doesnt even really seem to be about which is the better performer as when AMD offers a superior product the situation is the same. Is there a reason for this ? Maybe there companies pay toms for the advertising space and a good review or maybe toms just likes them better. Any thoughts ?