MSI, it is. Almost the lowest operating temperature, packed with lowest noise, and an awesome look:
GPU Temperature Comparison
Idle Load
MSI GTX 760 Gaming 29°C 69°C
NVIDIA GTX 760 36°C 82°C
Gigabyte GTX 760 OC 36°C 68°C
Palit GTX 760 JetStream 35°C 73°C
EVGA GTX 760 SC 33°C 72°C
ASUS GTX 760 DC II OC 29°C 68°C