yea, measurements used for graphics cards are in Celsius, the graphics card is far from thermal limits.
Has there been any overclocking done to the cpu?
What memory do you have?
List your system specs so people trying to help know what they're dealing with.
For now you can try in MSI afterburner click settings and chose from user to kernel mode under compatibility properties and maybe try 'force constant voltage' also
What game is crashing?
The game is Planetside 2. I have intel i5 3570k, 16 GB Corsair Ram, Windows 7, msi z77a motherboard and of course GTX 650 TI boost.