I've actually went for the MSI, myself. A very beautiful card and the benchmarks don't lie. This thing is both very cool and very quiet for the power it provides. I can pretty much max out on Borderlands 2, Starcraft, Sims 3, and some others. I love it.
My only regret? Not getting a 770 that had the same design! Make with what you have, I suppose. Didn't have much to spend anyway... Perhaps when I upgrade in the future they will have just as good or better cards such as this one.