Expensive doesn't mean good. If your friend has money to burn, go with a socket 2011 based machine. If he wants mid-range "mainstream" he can stick with the 1150 platform. Sure, you can OC it and you can get a OK processor (the 4770K) but for someone who wants the best, and has the cash for it, you want to go with a Enthusiast level of performance, and that at the moment is 2011. Rumour is they are getting Ivy Bridge - E by years end so I would wait until then.