Your MB has two PWM controlled CPU headers and three voltage controlled chassis headers. According to the manual, all of these headers can be configured in the Fan Xpert2 software that can be downloaded from ASUS for your MB. You can set the fans connected to each header to be a fixed speed or a variable speed with a curve that increases fan speed as temps (usually CPU socket temp) go up.
The default setting for ASUS boards appears to be variable temperature controlled speed for the CPU, usually a profile that will make the fans run quite slowly at low temps, although you can adjust that by selecting a different profile (Silent, Standard, Turbo, Full Speed) or by setting your own speed profile. For example, I have a custom profile for an AMD processor that runs the cooler fans at 10% speed when the CPU is at 20C and 100% speed when the CPU hits 50C.
There are tons of videos on YouTube covering the features of Fan Xpert 2. Here's a good one with JJ from ASUS who does a good job of explaining his company's stuff:
https://www.youtube.com/watch?v=4i-aTUMuIB0
The specific features/capability of Fan Xpert vary from MB to MB, but the overview will get you started.