The asus has a fan type cooler and a boost clock of 941.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814121779
At the same price, I might suggest the EVGA GTX780 superclock.
It has a boost clock of 993.
More importantly, it has a titan direct exhaust cooler.
They get the heat directly out of the case.
Other coolers like the asus do a good job in an open test bed of getting heat off of the gpu chip.
But then they dump the heat back into the case where case cooling has to deal with it.
That heats up both the gpu AND the cpu.
Not good.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814130917