No choice here, it's simply the Hero, I only build on Asus, the Rock and GB (gave up on MSI almost 3 years ago, very poor QC and support (not to mention my clients didn't want them either), but of all the 87s I've played with, For my own build I picked the Hero - have with a 4770K at 4.6, 32GB of 2666 GSkill Tridents, a EVGA 660TI (currently - not a gamer so don't need better though am going to kick it up to prob a 770 or better) and it runs like a dream - got the new CM GTS V8 cooler which is the new 'King' of the Air coolers I think