well I'd expect the same from a local pc hardware store so locally speaking Bestbuy may have the upper hand but i see similar pricing at my best buy, except for the often sale like I got a $70 antec H2O 620 Kuhler for $40, but compared to newegg, tigerdirect etc its just terrible pricing. If u think about not everyone goes to an online retailer to replace pc parts, most will go to geek squad or the pc manufacturer for their issues or a pc repair place that fixes and replaces parts with over priced crap lol. Geek squads full pc look over and trouble shoot before parts is $300 for like 2 pcs lol