subhadeep082012-1331288 :
Graphics cards are not rated by looks rather than by performance and if u search forums about the windforce cooling there is no man in the world who will not say that gigabyte doesnt make good cooling solution.
If u are looking for higher clocked cards then my choice would be the zotac amp gtx 780.
I do realize that the windforce 3X is a really good cooler and all I have read is good reviews, I also realize that a graphics card cannot be based on its looks, but it may be a really good card but personally it doesn't look nice.
Also you could buy a slightly cheaper card with a good cooler and clock it up, with GPU boost 2.0 out and tools like MSI afterburner and EVGA precision, it would be really easy to clock it up to the speeds of more expensive cards, and if it has a good cooler on it then it won't be a massive issue with the heat and noise levels.