ASRock broke away from Asus years ago, they've been steadily building the brand to the upper ranks, tehy passed MSI in sales back around 2010 and just continue to pull away as MSI continues to fade sales wise. And EVGA - think they only have a total of 5 mobos currently available and believe at least 1 of those is being phased out - Just to update all Asus is number 1 in sales, GB is #2 and the Rock is number 3