Unfortunately I have to strongly warn you away from the Seidon 120V.
I got one as a bundle deal with my CM690 III case, which meant I was paying about £20 for the cooler - seemed a good deal. At the same time as ordering parts for my new machine we upgraded my partner's machine, and he decided that he wanted the same cooler, so we ordered a second Seidon 120V for £39.
My parts arrived and I built my machine up, turned it on to be confronted with a loud grinding/growling noise from the pump. No end of shaking, changing orientations, etc could resolve it, but shaking the radiator resulted in sloshing noises - it sounds like it's about half-full of air.
My partner's seidon then arrived. No sloshing noises, and on installation and powering up it was quiet and effective. After an hour or two all of a sudden the fan on the radiator started to spin at full speed. A quick check of the system monitors showed why - the CPU temp was over 80C (no overclock).
The blue light on the Seidon block was on, but it turned out the pump had failed. The fan was going, the radiator was stone cold, the cpu and block were very hot.
When removing the seidon from his machine, it turned out not to have made spectacularly good contact with the cpu either (and no, not an installation error - I've been building/overclocking etc for over 15 years and am an electronic engineer by day. I know how to put a heatsink on, and how to follow instructions).
So, we are two out of two failures. My partner's seidon is on the way back for a refund, and an air cooler has been ordered to replace it. As for mine - the retailer doesn't carry the seidon alone, only the case bundle. Coolermaster can't be contacted as their web form doesn't work and there's no phone number, not even one the retailer can call them on.
I strongly recommend avoiding the Seidon 120V. It is not reliable and quality control is non existant. Even if coolermaster do eventually replace mine, can I ever trust it? Just buy a decent air cooler and save yourself the hassle and worry.