Brands doesn't make any difference when it comes to performance. Quality wise they are also same. All that matters is that, which card you're going for, but yes there are some special features, customizations that are offered by brands i.e MSI Hawk edition twin frozer II(2 cooling fans), EVGA Super clocked edition(preoverclocked by evga) etc etc. so it's upto you which brand you want to buy but performance wise they are nearly identical.