Mainly marketing, many of the sets offered as gaming, are actually plain jane entry level sticks and often too, they will take models that don't move and rebrand them as 'Gaming', particularly sticks from Kingston and Corsair that are basically entry level 1600/9 sets and call for a voltage of 1.65, these are often old using weak memory ICs, hence they need 1.65 volts to run stable, where as about 88% of the 1600 sticks out there run fine at 1.5 and many with a lower CL. If looking for actuual performance DRAM look for set that are 1600/7-8 1866/8 2133/9 2400/10 or 2666/11, those are higher performance than the 'norm' at each given freq