I'd say wait for custom cooling. Those reference coolers, while nice lookin', are loud and leave the card stupidly hot.
The card has a threshold of 95c, and when (not "if", unfortunately with these cards) it hits that threshold, it'll start dialing back on clock speeds, meaning you won't get as good performance.
Not ideal for such an expensive card. As I say, I'd recommend waiting for custom coolers, the cards in general will be much better made anyway.