The 4770k has a 100mhz fsb bump and an unlocked multiplier, BUT it has some features disabled that the regular 4770 has.
IF you don't plan on overclocking, there's no need to spend the extra $30ish to get the K model.
Keep in mind, if you DO want to overclock, it will cost you more than the extra $30ish to do it because you will then need to buy a better aftermarket cpu cooler.