Well both of the cards are good no doubt about it. But at higher resolution I'd say 290x really shines. I mean not by a mile but it does. The reference cooler is not that good. If you can wait for sometime try getting an non-reference cooler as they'll be hitting the market in November hopefully.
Yeah I read a little bit about the coolers being not that good, and yeah I can wait for the non-reference cards coming, I think that will be what I will do, thank you very much!