I haver noticed the price of the i7 3770k at best buy last week was 319.99 Cdn. now 339.99...Also on newegg it has gone up like 30 dollars. I am in a dilema because I am still on the fence about using the Haswells. I know there is a performance boost of about 10% and a new instruction set. But I am not quite sold. There are the reasons I prefer Ivy Bridge. One being that I already own an LGA 1155 socket MB and the others are probably what others have been saying. Also the 1150 socket z8z MB's have made it possible and necessary to have an Integrated VRM on the CPU. And there are rumors that Broadwell will go back to hving that on the MB which would require a new chipset I imagine so with these thoughts going through my mind someone sell me on why I should get a haswell please...