Why is asus more expensive?

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w0rmh0lez

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Sep 29, 2013
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10,780
So I recently bought a Asus GTX 780 from newegg. I realized that just this week they dropped the prices down from 650 USD to 500 USD. I called newegg and asked if I could get a refund for the diffirence and they informed me that the price was still the same. I looked on the website and sure enough. The Asus 780 was still 650 while all the other 780's even the super clocked ones are only 500. Why is this? Should I return my card and get another one if possible? I don't want to go with an after market cooler because I love the glowing Geforce logo. I know the 780 Ti is coming out soon but I don;t have time to wait for it to be released.

Anyways thanks for any help! Here are links to the cards

http://www.newegg.com/Product/Product.aspx?Item=N82E16814121769

http://www.newegg.com/Product/Product.aspx?Item=N82E16814130917
 
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The ASUS hasn't seen a price drop yet i dont think, or if it has it hasn't been sufficient. Both cards are reference so have identical components, in fact the EVGA card is flashed with a higher overclock. Its mainly a brand value thing, buy based on the overvolt available (indicator of overclock potential and component quality) and warranty.


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invisibilian

invisibilian

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Apr 11, 2012
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I don't think that people consider it a luxury brand. The reason is that Asus products are slightly more expensive is due to the fact that they use premium components in their products, which make them more reliable, last longer and achieve higher stable overclock. In the world of graphics, Asus is known for its aftermarket cooler DirectCU II and beefer VRM design, which allows more accurate voltage delivery. So you do get what you pay for. Personally I have a Asus directcu 670 and 7970, and I couldn't be more happier about their overall performance.
 
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llkashll

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Jun 13, 2013
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The ASUS hasn't seen a price drop yet i dont think, or if it has it hasn't been sufficient. Both cards are reference so have identical components, in fact the EVGA card is flashed with a higher overclock. Its mainly a brand value thing, buy based on the overvolt available (indicator of overclock potential and component quality) and warranty.




Cheaper cards deliver very similar overclocks and if you aggregate everything are at most 5% off significantly more expensive ones in overclock potential.

The regulations that NVIDIA and AMD enforces on their cards is pretty stringent now and vendor variation is largely in custom coolers and over exaggerated marketing tactics. I had a powercolor 6950 overclock far better than the lightning before it and the reference card absolutely blew them away with a custom cooler installed.
 
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llkashll

Honorable
Jun 13, 2013
74
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10,660
Also, just adding if you are actually going to purchase one of the two, I'd recommend the superclocked without hesitation considering the higher clock speeds and the fact the superclocked is cheaper despite them having identical hardware
 
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