llkashll :
That depends, if you're using an AMD APU from Piledriver, Steamroller or Richland architectures then the CPU and GPU are able to address the same memory since they're heterogeneous architectures and the amount of ram dedicated to the GPU doesn't factor in as much as speed.
On intel solutions it varies according to the game. Generally you should be looking at at least 1gb of vram for most games, if you dont dedicate enough it'll just interchange between system ram and the assigned GPU RAM, the performance cost will vary according to the game, the amount of MSAA etc.
Generally increasing the speed of the memory will be a double edged sword, to get it anywhere near GDDR5 frequencies, which most games are optimised for, you have to drastically increase the timing which, put simply, reduces your CPU's performance (not entirely accurate but the easiest way of saying it). So once again it'll depend on the game title and how reliant it is on CPU computation.
Generally you want to just say it how it is and not confuse people with stating a false claim to "simplify" things.
First, I just have to point out, Apus is an Amd term for Amd's A series cpus. See the "A" correlation? It's just a name and names are just marketing but it confuses people, and that's what marketing does best. Intel has had igpus on cpus since the first i series which for amd was am2+/am3 era which means intel beat them to the punch by 3 years and would be bad marketing to switch over to using amd's term.
Richland is piledriver. Steamroller apus are kaveri. Btw the latest and most powerful intel igpu is the iris pro 5200, not the 4400 and you also missed the 4600 and 5000 which is above that. Intel's top offering beats even amd's best igpu, the 8670d.
Vram for both amd and intel igpus are taken from ram. It seems unclear if you mean only amd shares it but they both do. You can also set both and they both also offer an automatic dynamic amount. It just depends on the mobo bios. I'm not sure what you are talking about when you say "intel solutions it varies according to the game" but both will want similar amounts of vram because what goes into vram is game graphics files (textures take the majority of the space) and these are going to be the same size for the same game. You want a sufficient amount so you don't run out. The issue is the igpu is pretty weak so will have to play on lowered graphics which uses less vram. 1gb is sufficient in most cases and isn't much considering most pcs these days that people would even game on would have 8gb ram.
Both amd and intel igpus are affected by ram performance. Games are not specifically optimized for gddr5, this would imply there is work done on the game specifically for ram speed. But gpus simply perform better when they can get to the files faster. A weaker gpu with gddr5 vs a stronger one with ddr3 will still result in the ddr3 winning. The end result matters, the gpu's real performance which is affected by all specs, vram speed being just one piece of the puzzle. Higher speed ram, may have higher latency but that does not make your cpu/igpu lower performance. Again it's the end result that matters; ram speed and latency are just factors of ram performance which affects cpu/igpu performance.
Anyways was a bit off topic. It has already said by me and others about igpus: they may get more powerful but games requirements keep rising too. They will continue pushing the limits using the highest end discrete cards.