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This is a bit like if you had a handful of CPU instructions that were substantially more power-hungry than the rest and then someone wrote a burn-in program that used those instructions exclusively even if it does not make any sense because no practical software can be written using those instructions alone... sooner or later, a real-world application would need memory loads/stores, conditional jumps, basic arithmetic, inter-process communication, API calls, etc.
My point: the code in burn-in software does not need to make any practical sense.
Burn-in software, coded to be burn-in software, fulfils it's own purpose, and therefore makes perfectly practical sense, but maybe that's just me!
You do realize that to a computer, nothing makes practical sense? Why should we be concerned with attaching rationality to computer code? All a computer does is handle bits. All software applies a load to the silicon in one way or another. There really is no such thing as synthetic, from the computer's perspective, as all software presents itself as a task to be completed. It should not matter what set of instructions you pass to a CPU or a GPU, or any other chip. There's no magic, self-destructing set of super efficient instructions, or malicious code writers would have exploited them years ago.
The reason I brought up Prime95 is that it is a perfect example of a stress test that efficiently loads a CPU, and can place impressive loads on the memory subsystem as well, and has been known to lead to hardware damage, provided the hardware is unable to handle the loading. At the same time, it is a legitimate tool when used for the purpose of finding prime numbers.
The inability of the hardware to handle the loading concerns the power delivery and cooling, not the design limits of the CPU. The CPU is designed to run at it's target frequency, within it's temperature window, pretty happily, and for the duration of it's useful life. If the power circuitry feeding the CPU or GPU or any other chip is insufficient, then somebody cut corners somewhere, either in pairing the load to the circuitry in the final build, or flat out lied, such as what happens with cheap, Chinese firecracker power supplies that are rated for loads they clearly can't handle.
If people are going to buy video cards that die due to Furmark's loading, and that's why you recommend against Furmark, I strongly suggest you change your strategy to begin recommending graphics cards that are built to actually handle the potential loading they may see instead, rather than trying to mollycoddle bad manufacturing. There is a reason for the large market of add-in boards to pick from, and a reason why some cost more than others. Lowest price is not always best.