I don't remember Gigabyte or MSI having a hand in the PSU market, and if they do, then the most likely reason to your question is that they're not as good as XFX at it. plus, it helps to promote their PSUs in a way, i guess, by tactfully implying to the customer that "you don't need to overspend on a PSU for this, so come take a look at our lineup since you're getting an XFX GPU as well". maybe.
and if you're wondering; yes, you can run a 280X with a 500W PSU, provided you don't have a whole lot running (8x WD Blacks, half a dozen fans, etc.) though, personally, i'd recommend adding another 50-100W just to be safe. most GPU manufacturers, even ASUS, tend to over calculate the amount. i wouldn't trust them. to see one recommending something more reasonable like XFX is personally rare for me.
only time you need 750W is if you CF 2 of them.