PC Cooling under the Articles & News Section right here on Tom's Hardware has all kinds of excellent articles on the subject.
Getting back to your original question there is one specific article called
Thermal Paste Comparison that starts off by explaining the basics of CPU thermals and then recommends various products based on different types of CPU's and cooler combinations.
It is easy to understand with lots of pictures.
Read and comprehend the entire article before making a "Hasty Decision". If you pick something difficult to use,
You'll regret it. Pay attention when they talk about VISCOSITY or you'll end up trying to figure out how to heat thermal paste without ruining it (like me).
I didn't take the time to understand
full article because I was in a rush to buy. I (unwittingly) purchased a thicker thermal paste (called Prolimatech PK-3) recommended for experts because thicker pastes are very difficult to apply. After reading a little further, I realized what I did and was able to cancel the order only to replace it with another difficult to use (XIGMATEK PTI-G4512). This time I am stuck with it.
The application hints section in the Thermal Paste Comparison article says "The paste can be spread more easily if you warm it to 100-120 degrees Fahrenheit in a pot of water, sealed in a water-tight pouch" I have never applied paste before. I have to learn how the professionals do it because I was in a hurry to buy something fast.
cats_Paw :
As an advice (and considering the prices of thermal paste), id say its a good idea to order thermal paste and change it in both the CPU and GPU (Its not rocket science, but make sure you know what you are doing).
"Before you start down this path, read the assembly instructions carefully!" quoted from article linked below.
Fixing The Radeon R9 290: Assembly and Operation
To help find answers in the future try the article sorting features:
Tom's Hardware articles & news section also has sorting features (in a shaded box to the left side of the webpage) called tags that let you decide where to start (I'd never be able to relocate information without the filtering tools)