There have been several threads debating whether positive or negative pressure is better in the case. The result? Pretty much a tie, based more on opinion than fact, in my opinion.(?!)
Personally, I prefer slight positive pressure. However, as Rammy said, you can't really make much pressure, nor do you want to. My reason is only to ensure that at leak points (there are many!) the net airflow is out, to reduce dust intake. BUT you MUST put filters on all your intake fans and keep them clean.
I fully agree with the others here - the aim is FLOW, not pressure. For that reason, CFM ratings are useful - you can choose max CFM and have choices of high air flow or reduced flow at reduce fan noise. CFM is also a LITTLE useful in establishing a near balance between intakes and exhausts. The problem is that CFM ratings are for unimpeded fans, whereas all intake fans should have filters that reduce CFM performance. Thus you cannot really calculate and predict net pressure. Best you can do is set it up then test. How? You need a source of smoke, and some suggest an incense stick. With the comp running, move the smoke source near any leak openings. Does the smoke go into the case (negative pressure), or does it blow away from the opening (positive pressure).
By the way, I urge you to ignore two arguments I find specious: High-pressure air is more efficient at heat movement (the pressure is 'WAY too low to see any such effect!); and, hot air rises - if you have enough fans to generate good flow, the natural tendency for hot air to rise in still conditions will have NO effect with all the movement going on!