A little update, i have just removed the cooling block, on the underside of the copper there are now heat marks from the CPU holder it didn't look quite good. I reapplied thermal paste the size of a rice grain and screwd it back proportionally, after i had done this i ran another test and my temperatures just went straight back to the 90 degrees. So i decided to check in my bios how my pump is doing, and apperantly it is now running on 8 to 900 rotations instead of the 5 to 600 when i first installed it.
For those wondering what the hardware is i'm using:
Case: Coolermaster HAF 932 (model 2008 not sure if there are newer ones) ventilation: 200mm side fan, 140mm back fan, front needs a new one, top 2x120mm with the H220 radiator, all fans are blowing into the case with the top ones blowing out.
Motherboard: Asus maximus VI Formula
CPU: i7-4770k @ 3.5Ghz (stock no overclocking done yet)
GPU: Asus Nvidia GTX690