Well, from what I heard you'll have to buy new cold cathodes every so often, and they have a bulky power block and, well, I was looking for something customizable. I get very bored seeing my rig looking the same everyday. And what I ward from LED strips like Bitfenix Alchemy, is that they are easy to install, are not as bulky, and in case of the Bitfenix alchemy not customizable, but what JohnPMyers said, the NZXT HUE come with a 2 meter strip a controller for mode, brightness, color. Which for me, who likes doing things with a controller without jumping out on the desktop waiting for a program to open, is very convenient.