What else are you going to get?
i7-4770k is the top of the LGA1150 spectrum. Only thing "better" is the i7-4960X based LGA2011 CPU... and to quote toms best CPU's for the money article:
"Although they sound impressive, those advantages (going to LGA2011 based system)don't necessarily translate into significant performance gains in modern titles. Our tests demonstrate fairly little difference between a $225 LGA 1155 Core i5-2500K and a $1000 LGA 2011 Core i7-4960X, even when three-way graphics card configurations are involved. It turns out that memory bandwidth and PCIe throughput don't hold back the game performance of existing Sandy Bridge-, Ivy Bridge-, and Haswell-based machines.
Where we do see the potential for Ivy Bridge-E to drive additional performance is in processor-bound games like World of Warcraft or the multiplayer component of Battlefield 4. If you're running a three- or four-way array of graphics cards already, there's a good chance that you already own more than enough rendering muscle. An overclocked Core i7-4960X or -4930K could help the rest of your platform catch up to an insanely powerful arrangement of GPUs."