The xfx R9-290A-ENBC is 499.00 at ncix.ca and 539.00 newegg.ca Canadian dollers. The custom 290 price is around 570.00 to 600.00 and that is not even the 290x. I was going to ask do you guys know what the sp is of the fans becuase it is static pressure and a good heatsink on the card that would chill it down good right? I was thinking a blower fan design is the best for static pressure right or wrong ? and what if you just purchased a usb extender 10$ and hmdi extender 10$ and put it in a closet with 80% or more fan speed on a stock 290 blower design. I have seen most custom r9 290s is 70$ or 100$ more and the same if you buy a aftermarket cooler it's around 100$ for it and the same thing goes with 290x prices. The stock card is 76,7 dBA with 100% fan on.