Once again my friend, the 770 is a great card for the price. In my opinion, I believe the higher 2XX Radeon cards are too over priced...for now. I personally have had Nvidia all my life. I've had a few Radeon cards (5870, 6970), but converted back to Nvidia after I had the money to upgrade. My GTX 670 FTW edition barely breaks 60C in most games under max load. I'm sure the 700 series cards does it even better. A 280X has amazing cooling if you get a card with three fans on it, but I don't like how non reference cards blow hot air around your case. Go with your heart, my friend. The possibilities are endless.