That's the general idea. Who has any idea if 1080p is going to get phased out in the near future?
Put it this way: I purchased an EAH4870 with 1GB of VRAM for 130 bucks about 3.5 years ago. 2GB was the new "future proof" memory standard, but I opted to save about 30-40 bucks and go with the 1GB version. Obviously this is on a much smaller scale, but it's the same idea. My video card's processor cores were the limiting factor when Crysis 2 came out about 2 years ago, not the memory that was on it. Even the first Crysis pooped on my GPU when I scaled the textures and AA relatively high, which is where the 3 and 4GB models are targeting.