First and foremost, you shouldn't really keep running Prime95 until you set voltages properly.
I am guessing you are trying to overclock? There are two things that affect temperature - 1) Voltage, and 2) Clock speed.
80-85° is not abnormal for Ivy Bridge while running Prime95. My 3570K with CM 212 evo reached around mid 80s when running Prime 95 @ 4.3GHZ and 1.232 V.
You will probably have similar experiences, but as it currently stands, you are sending more voltage than neccesary to your CPU and I suggest you stop it.
Read some overclocking guides and learn to set voltages manually, then run Prime95 to make sure its stable.
Please read guides first and if you continue to have issues/concerns please post your Bios settings and temperatures here, and people will try to help.