Asus wants me to register?

Derico

Honorable
Dec 26, 2013
341
0
10,790
After completing a new build with an asus rampage iv black ed. board and installing all the drivers, this annoying window keeps popping up trying to get me to register with asus. It says "please register the product within 30 days after the purchase to benefit from the warranty features".

What does that mean - either i register within 30 days of the purchase or i lose my warranty? Or is it all just a sneaky way to get my email adress?