What's the difference in these graphics cards?!

CustomBiohazard

Honorable
Feb 23, 2014
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Hey, I'm new to PC Building and I am soon hopefully building my first gaming PC, but I have a question regarding graphics cards, Geforce GTX Cards to be particular, now I may be missing something HUGE here, but I am looking at either getting a EVGA Geforce GTX 760 clocked at 1085MHz with 2GB of GDDR5 Memory and the EVGA Geforce GTX 770 clocked at 1111MHz with 2GB of GDDR5 Memory. Now here's my question : Why is the GTX 770 like $85 more expensive than the GTX 760? Is it because it's like 26MHz faster? Because it seems like that shouldn't be, I could probably get another 2GB 1111MHz for the price of the 760, so why is it like $80+ more expensive? Is it because of the brand name? Is it because it's like 26MHz faster? I may be missing something huge here, but please keep in mind I'm new to PC Building so no hate please :S Thanks! :p