Like he mentioned above, Ivy Bridge is doing a lot better still. Haswell is hotter and too inconsistent. It does have a minor IPC boost of what I've read is only about an average 3% boost, but Ivy Bridge overclocks further and better. For example my i7-3770k is at 4.45Ghz without any voltage increase and sits around 73C at full load. Taking it further wouldn't be hard at all, but I don't see the point at the moment since it will beat any Haswell i7-4770 clocked 4.3Ghz or less.
If you already had an i5-3570k, you would of been better off to get a new motherboard and a better cooler and you would of had better performance.
If you plan to overclock like verma1891 said, you still have some headroom. You can look into deliding if you brave, cause that can really lower temps big time. Or maybe get some Liquid Metal Pro, it works really great if a little bit of a pain to spread at times. Its expensive but the $15 tube of it I had was enough to do my two 7850's, my CPU, my laptop's GPU and CPU, and still have at least half a tube left. Really not a bad idea.