for nvidia cards it is only evga, they sell over a third of all nvidia cards. get the classified if you ever plan to water cool, if not the simple acx cooler will do fine.
msi and gigabyte sell the other third of all vidieo cards, so evga, msi, gigabye sell about 2/3rds of all video cards. the other 1/3 is all the other brands you see.
msi makes a very good product i believe and i had a number of gpus from their twin frozr line and i love them.
but for the 780s, msi is unfortunately using crappy elpida memory. evga uses hynix or samsung which overclock much better.