Identical cooling area size, unless you consider 1 inch extra on the 240mm to be a huge amount
Now, with all that being said, I just looked into your 3 radiator options/your original question as to which is better.
The ek 280mm - is 317x145x '55mm' (55mm thick), stated fin are 10FPI - designed for ultra silent low airflow fans
The ek XTX 240mm - is 280x130x '64mm' (64mm thick), stated fins are 11FPI - designed for both high and low speed fans.
The ek XT 240mm - is 276x123x '47mm' (47mm thick), stated fins are 11 FPI - meant for low speed fans
FPI = Fins Per Inch (more fins more cooling, also need higher powered fan to force air through tighter space)
So my take of the matter, the ek xt might as well scratch that one off. Its smaller in every area, and uses the same fins as the other 240mm. The 240mm xtx is a higher quality, 10mm thicker which isn't really that much but will allow for powerful 120mm fans, and offers 1 more fin per inch. The 280mm has a larger surface area, but is thinner and offers less fins.
Now technical, actual cooling area (there are 25.4mm per inch) *this is 3d total cooling size
280mm - 15,400mm/22in
240mm - 15,360mm/23in
So as you can see, there is really next to nothing as far as a difference in actual cooling area. But the added depth of the 240 offers a longer amount of time air will be passing through the radiator, as well as more surface area itself, and lastly offers more fins per inch. So not only does the xtx 240mm offer more surface area by adding its 2 dimension by its axtual 3rd dimension, but add in it offers 1 more fin per inch, so 23 more fins for water to flow through and contact the air in which is passing through.
So, identical cooling area size, unless you consider 1 inch to be a huge amount.
Now, make sure your case fits them both first of all.
But my personal preference would be get the 240 xtx, its a far superior quality radiator, which lets you use either fast and powerful or slow and quite fans. With that as an option, id get 2 great 120mm pvm fans. PVM fans are variable speed fans, set them up with your fan control software and they can be quiet when your not taxing your cpu, but once you start they speed up and cool great. Best of both worlds. Noctura and Coorsair make great 120mm high performance pvm fans, id recommend either of them. They'll run you about $25 a piece or $50 total, but they use high quality bearings which are rated for a great life expentency, offer exceptional performance, and will do what you need them to do.
Hope this helps.