Why is this so cheap?

Ok I was looking at ram for my new pc build and I cam across this ram 3x4gb for £25 and usually ram like this costs £100! So can anyone explain to me why it is so cheap and if it is worth buying?
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    I'd have to guess because this is a normal ram. Not really a gaming ram, plus its only 1333 speed. You would prob want atleast a speed of 1600.
    And this is also in euro currency. In dollars, it's prob worth about $30. So for its specs, it seems about the right price.
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