that is totaly not true the r9 290x comes with already very agressive clocks from amd and has not much room left for overclocking no matter what the model it is, including lightnings. the 780ti is quite a bit faster clock for clock and has much more room for overclocking...+ they also make msi lightning 780ti you know...its jut the way it is, the 780ti is superior to the 290x in every aspect except for mining virtual worthless coins.