Yup.... This can be oft be done via BIOS or by included MoBo Software such as FanXpert2 from Asus. I use FanXpert to control
Two Water Pumps off CPU and CPU_OPT header
CHA_1 Headrer => Phanteks PCB => Six Radiator fans on 420 rad
CHA_2 Headrer => Phanteks PCB => Four Radiator fans on 280 rad
CHA_3 Headrer => Phanteks PCB => Five case fans
PCBs are also available from Swiftech (PWM) and Modmytoys and can be purchased from FrozenCPU.com
If ya don't have software from ya MoBo, can try SpeedFan.