Max Fan-speed damaging?

I have a ASUS HD 7970 Matrix Platinum.

Turbo Fan Activator

One-press 100% fan speed
Instantly trigger the dual 100mm fans to 100% speed regardless of driver settings. This proves very useful in extreme overclocking and other heavy workload scenarios where rapid heat evacuation and max cooling are a must.

There is a button literally on the card that will push the fans to 100% speed. Would having these on permanently damage the card or fan in any way?
2 answers Last reply Best Answer
More about max fan speed damaging
  1. it do sounds loud and anything on continous max is a little damaging to the life of that particular stuff
  2. Best answer
    running the fan speed at 100% at all times most likely will shorten it's life span. if your temperature are in normal range then there is no need to push for 100% fan speed at all times
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