I purchased a new 2011 4960x,and the box is still sealed but the heat spreader and 2 faint lines on and 4 little marks, if you follow this youtube link, it is not me but near the end of the video you will see the marks i am on about.
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no video link has shown up in your post mate. but regardless of that, scratches and slight dings wont harm the cooling characteristics of the cooler as they will be filled by the thermal paste your gonna use when you mount it.